Customer relationship management vs Consumerism: in post Covid-19 period

KLM’s Customer Relationship Management

Customer relationship management

Customer Relationship Management

Increasing Customer Intimacy through Customer Relationship Management

Customer intimacy is a relationship between a company and its customer, where the company collects information to better understand and serve the customer. Many online companies want to establish this relationship, and if successfully formed, it is expected that customer loyalty will increase, resulting in increased revenue for the company. However, the desire of the company to collect intimate...

Data Management in Analytical Customer Relationship Management

Customer Relationship Management (CRM) is a strategy to acquire new customers, to retain them and to recover them if they defected. The corresponding CRM goals can only be achieved if the right data sources are combined. This paper discusses what external and internal data are available along the CRM process and how they support the achievement of the specific CRM goals. Starting with defining ...